FUTURE SUPER WELCOME PACK
The Brief
Create an onboarding experience that people can't help but talk about.
The Insight
People are disconnected from their super because they never hear from their fund about what their money is used for. An experience that breaks the mould is something worth talking about.
The Idea
An environmentally conscious welcome pack that surprises and delights new members, reduces waste, connects people to the impact of their money, and makes people feel valued.
The three highest performers of the packaging we tested.
Tote Bag
Who doesn't love a tote bag?
Plantable Welcome Note
Welcome cards containing native Australian seeds that could be planted or gifted was an unexpected gift that members fell in love with. It was truly a surprise and delight moment for many, symbolic of the fresh start people were making with their super.
Super Guide
A booklet to understanding the impenetrable world of superannuation, tips and tricks on how to get the most from your super, a few fun games and some feature investment case studies that tell the story of how Future Super is creating impact with your super.
Recycled Stickers
Purpose driven brand collateral is never complete without a few good stickers.
Other Items
Pencils, water bottles, hoodies and more were some branded collateral that we're keeping in our back pocket for now.
